Our Label Printing Industry Predictions for 2019!
As featured by Labels & Labeling, this is what Gary Seward, managing director, Pulse Roll Label Products, had to say regarding his industry predictions for next year.
“As predicted previously, we’ve seen digital ink and color management systems become more widely adopted in the past few years with many printers moving away from their reliance on Pantone books to using spectral data to control and monitor color. As the industry continues to embrace and invest in digital printing technology alongside conventional flexo printing presses, we see a key challenge for printers to match the print quality and brand colors irrespective of the printing process.
Closed-loop color management will become one of the keys to success in making label printers more competitive. By closing the loop, converters can guarantee that, no matter which press a job is printed on, or whether it’s flexo or digital, the print will match proof every single time. This offers significant flexibility to brand owners and retailers who can choose the most suitable print process whilst at the same time be confident that their brand colors will be reproduced accurately. This surely will be the next big trend in bringing flexo and digital more seamlessly together.
UV flexo printing for tags, labels and shrink sleeves, continues to offer exciting opportunities for innovation, technological advancements and new developments. Brand owners are also differentiating their products on the shelf by turning more and more to sensory packaging that engages with the consumer. As finishing technologies become increasingly advanced, we expect to see further interest in premium decorative label embellishments and the creation of stand-out visual and tactile effects using a variety of inks, varnishes and coatings in innovative ways for maximum impact.
We are a narrow web specialist, but we don’t just formulate inks. We strive to offer our customers complete innovative solutions which provide optimal print quality and consistent functionality, as well as increased efficiencies to make them more competitive. We are passionate about what we do and proud of our ability to challenge the status quo and push the boundaries of what is expected. By collaborating with other leading industry experts, we certainly expect more exciting and innovative concepts to become a reality in the coming year ahead.
And of course, as an Investor in People, we firmly believe that the industry needs to continue to pull together to engage more with young managers and encourage the development and training of the next generation.”
This was published on 20th November 2018 in Labels & Labeling on-line at http://www.labelsandlabeling.com/news/industry-updates/label-and-package-printing-industry-predictions-2019#Gary%20Seward